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Benchmark upgrades Sony to Buy with higher price target after strong Q1 results.

Analyst Insights
03 Aug 2026
Alex Lavoie
View Source
Bullish
pluang ai news

Benchmark has reaffirmed its Buy rating on Sony Group Corporation and raised the price target from ¥3,900 to ¥4,200 following Sony's strong fiscal Q1 2026 results. Sony reported an 8.2% increase in net sales to ¥2.84 trillion and a 32.1% rise in net income to ¥342.2 billion, driven by strong performance in its Game & Network Services, Music, and Imaging & Sensing Solutions segments. The company also raised its full-year forecast for sales and operating income, signaling confidence in continued growth. Analysts broadly maintain a positive outlook on Sony, reflecting optimism about its diverse business portfolio and competitive position.

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