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Amazon's AWS growth and strong retail sales boost stock outlook with KeyBanc targeting $335.

Analyst Insights
16 Jul 2026
Alex Lavoie
View Source
Bullish
pluang ai news

Investment banks KeyBanc and Jefferies show strong confidence in Amazon, with KeyBanc setting a $335 price target, indicating a potential 31.4% upside. Amazon Web Services (AWS) is forecasted to grow 32% in Q2 and holds a $500 billion backlog, while the retail segment remains robust with increased Prime member spending. Amazon's trailing P/E ratio of 30 is more attractive than Apple's 38, supporting positive market sentiment. However, internal challenges include resistance to new warehouse software and a key AWS executive departure, which could impact future operations.

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