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OREO launches "The Soft Life" pop-up and nationwide tour to showcase softer OREO CAKESTERS this summer

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03 Jun 2026
PRNewsWire
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Bullish
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OREO is celebrating its newly reformulated, softer OREO CAKESTERS with "The Soft Life" pop-up event in NYC's Meatpacking District on June 12-13, 2026. This immersive experience lets fans see, touch, and taste the soft-baked treats, replicating the pillowy texture of the cookies. Following the NYC event, a branded Airstream camper will tour multiple U.S. cities throughout the summer, bringing the sensory experience and free samples to fans nationwide. This campaign highlights consumer demand for soft, on-the-go sweet snacks and aims to attract both new and loyal customers.

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