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OptimizeRx launches CopayCue™, enhancing real-time copay savings in e-prescribing workflows.

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30 Jun 2026
GlobeNewsWire
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Bullish
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OptimizeRx Corporation has introduced CopayCue™, a new solution that integrates real-time prescribing intent data to deliver brand savings offers, such as copay cards, directly within the electronic prescribing workflow. This innovation aims to reduce cost barriers for patients and improve prescription fill rates by providing physicians with transparent savings information at the moment they decide to prescribe. CopayCue leverages data from over 400 electronic health record and e-prescribing platforms, engaging 900,000 healthcare professionals to increase prescription conversions by up to 11.5%. This tool supports life sciences companies in enhancing patient access to therapies and improving marketing effectiveness by linking financial assistance directly to prescriber intent.

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