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Oddity Tech downgraded to hold as Q1 revenue falls 26% and customer costs rise, signaling ongoing challenges.

Analyst Insights
15 Jun 2026
Seeking Alpha
View Source
Bearish
pluang ai news

Oddity Tech was downgraded from a buy to a hold rating due to significant challenges including a 26% year-over-year revenue decline in Q1 2026 and a roughly 50% drop in first orders. The company is facing elevated customer acquisition costs (CPA) that have not yet normalized, which is undermining growth and causing margin deterioration. Guidance for Q2 suggests continued revenue contraction, making the investment riskier. Investors are advised to wait for clear signs of CPA normalization and revenue recovery before considering a buy.

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