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Oddity's 2025 outlook strong but Q1 ad reset poses risks; buyback may support stock price

Market News
30 May 2026
Seeking Alpha
View Source
Bullish
pluang ai news

Oddity Tech Ltd. shows a strong base outlook for 2025, but its Q1 results will test the effectiveness of its advertising reset strategy. The company’s 'Try Before You Buy' model has boosted online conversions but faces challenges scaling through paid social media. Despite expected weak Q1 figures, the market is focused on Q2 and the latter half of the year. Oddity’s relatively liquid balance sheet and increased buyback program could help stabilize its stock price, making its current valuation appear undervalued given the advertising risks.

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