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Novo Nordisk leads US oral obesity market with Wegovy pill, eyeing growth despite competition and pricing pressures.

Analyst Insights
21 Aug 2026
Seeking Alpha
View Source
Bullish
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Novo Nordisk maintains a Buy rating driven by strong uptake of its oral obesity drug Wegovy, which has captured 90% of the US oral obesity market with over 5 million prescriptions since launch. The company’s robust GLP-1 franchise and upcoming drug approvals, like CagriSema, position it well against competitors such as Eli Lilly. Despite competitive and pricing challenges, Novo Nordisk’s valuation remains attractive with a 2028 price-to-earnings ratio of 12.4 and low net debt, suggesting the market may be underestimating its growth potential and execution capabilities.

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