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Novo Nordisk and Eli Lilly compete with GLP-1 obesity pills as Medicare coverage begins July 1 for $50/month.

Market News
08 Jun 2026
CNBC
View Source
Bullish
pluang ai news

Novo Nordisk and Eli Lilly are competing in the obesity drug market with their GLP-1 pills, Wegovy and Foundayo, respectively. Both companies are preparing for Medicare to cover these drugs for weight loss at $50 per month starting July 1, which could expand access to millions of seniors. Novo Nordisk has seen over 3 million prescriptions for Wegovy since its U.S. launch five months ago, while Lilly reports rapidly increasing prescriptions of Foundayo. The companies emphasize different benefits: Novo highlights additional cardiovascular and organ protection, while Lilly promotes convenience and ease of use. Both are also developing next-generation obesity drugs, with Lilly advancing retatrutide and Novo working on CagriSema, aiming to maintain leadership in the growing obesity treatment market.

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