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Nike cuts 1,400 jobs globally to streamline operations amid sales slump and refocus on core sports.

Market News
23 Apr 2026
New York Post
View Source
Bearish
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Nike is laying off about 1,400 employees, mainly in North America and Europe, to streamline workflows and focus on core sports like running and soccer. The cuts, mostly in the technology team, represent less than 2% of its global workforce. This move comes as Nike faces a sales slump, with shares losing over half their value in three years and a forecasted sales drop of 2% to 4% this quarter. Nike aims to better integrate supply chains and concentrate technology operations in two main hubs to improve efficiency.

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