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Nike shares drop 15% as analysts warn turnaround may take longer than expected

Company Fundamentals
01 Apr 2026
Proactive Investors
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Bearish
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Nike's shares fell over 15% after analysts, including Bank of America and UBS, downgraded the stock and pushed back the timeline for recovery. Sales are expected to remain negative through Q3 of fiscal 2027, with challenges in China and weak sportswear sales abroad. Margins are pressured by tariffs and rising input costs, delaying profitability improvements until mid-2027. While some growth is seen in North America and running gear, overall recovery may require patience until fiscal 2028.

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