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Nike cuts 1,400 jobs, mainly in tech, to boost growth under its 'Win Now' plan

Market News
23 Apr 2026
CNBC
View Source
Bearish
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Nike announced layoffs of about 1,400 employees, mostly in its technology department, as part of its 'Win Now' strategy to modernize operations and accelerate growth. This follows 775 job cuts in January and affects less than 2% of its global workforce across North America, Asia, and Europe. The company aims to reshape its tech team, improve manufacturing, and integrate supply chains to position itself better for future growth amid ongoing sales challenges, especially in China. Impacted employees are being notified starting Thursday.

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