Nike reported flat revenue for fiscal 2026 but beat Wall Street expectations, driven by strong momentum from its World Cup campaign, including the "Rip the Script" video which garnered 1.5 billion views. CEO Elliott Hill introduced the "Sport Offense" strategy, refocusing the company on sport-led innovation and consumer insights to rebuild over the next decade. While some segments like Nike Sportswear and Jordan Streetwear lagged, Nike's running business and wholesale partnerships showed growth. The company is enhancing in-store experiences and expects World Cup momentum to support demand growth into early fiscal 2027, signaling a strategic turnaround despite ongoing challenges in key markets like China and EMEA.
