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Nike shares plunge 75% since 2021 high but insiders buy, signaling confidence in turnaround.

Analyst Insights
15 Apr 2026
Seeking Alpha
View Source
Bullish
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Nike's stock has fallen about 75% from its November 2021 peak of $179.10 to $44.20 as of April 14, hitting price levels not seen since 2014. Despite widespread pessimism about Nike's turnaround prospects, recent insider purchases by CEO Elliot Hill and Apple's Tim Cook suggest confidence in the company's future. Nike now offers a 3.7% dividend yield, the highest in its history, making it an attractive buy for investors willing to accept risks from global inflation and consumer health. The stock's current valuation presents a compelling risk-reward opportunity amid uncertain economic conditions.

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