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Netflix expands mobile app and gaming, launching new features and kids' games in Asia-Pacific.

Market News
10 Jun 2026
TechCrunch
View Source
Bullish
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Netflix is enhancing its mobile app experience and gaming offerings in the Asia-Pacific region. The company plans to roll out its redesigned mobile app, featuring a new short-form video feed called "Clips," to South Korea, Japan, and other markets after initial launches in Australia, New Zealand, the Philippines, India, and Malaysia. Additionally, Netflix is expanding its Netflix Playground gaming hub for children, introducing new mini-games based on the popular animated musical "KPop Demon Hunters." This move aims to deepen engagement with families and capitalize on the show's success, which has garnered over 518 million views in six months. Netflix's strategy highlights its focus on diversifying entertainment options beyond traditional streaming to retain and grow its user base.

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