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Netflix stock drops 44% amid slowing growth and opaque new engagement metrics.

Market News
24 Jul 2026
Forbes
View Source
Bearish
pluang ai news

Netflix's stock has fallen 44% over the past year due to slowing revenue growth, which hit a multi-quarter low of 13.4% and is expected to decline further. The company is shifting from transparent subscriber and viewing metrics to proprietary "engagement quality" measures, which are kept private, raising concerns about transparency. This lack of clear data forces investors to rely on Netflix's internal assessments, potentially causing a sustained stock discount. The key challenge is whether new ventures in advertising, live events, and gaming can boost revenue growth and restore investor confidence.

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