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UBS upgrades Morgan Stanley to Buy with $196 target, citing resilience and growth potential amid market challenges.

Analyst Insights
07 Apr 2026
24/7 Wall Street
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Bullish
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UBS upgraded Morgan Stanley shares from Neutral to Buy with a price target of $196, about 18% above current levels. Analyst Erika Najarian sees the recent stock pullback as a buying opportunity, highlighting Morgan Stanley's strong advisory business, potential IPO rebound, and leading wealth management. Despite a 6.5% drop this year amid sector-wide pressures, Morgan Stanley's diversified model and solid financials, including $70.6 billion revenue and $10.21 EPS in 2025, support the positive outlook. The upgrade is notable as it contrasts with the broader financial sector weakness, suggesting confidence in the firm's ability to navigate challenges and capitalize on deregulation and market recovery.

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