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NEWTONS unveils refreshed packaging to highlight its 130-year heritage and real fig filling

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28 May 2026
PRNewsWire
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Bullish
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NEWTONS, the well-known fig-filled cookie bar, has introduced a refreshed brand identity and updated packaging nationwide as of May 2026. The new design features bold graphics, larger images of the cookie bar, and emphasizes the use of real figs to attract both loyal fans and a new generation of consumers. Maintaining its signature yellow packaging for brand recognition, the update celebrates NEWTONS' 130-year heritage while modernizing its appeal. This move is part of Mondelēz International's effort to keep the brand relevant and exciting in the competitive snack market.

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