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Meta shares down despite strong ad growth and AI investment; $900 target seen possible by 2026

Market News
18 Aug 2026
24/7 Wall Street
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Meta Platforms is facing a paradox with strong advertising revenue growth and AI investments, yet its shares have dropped over 13% this year. The company beat revenue estimates but missed earnings per share, with operating margins shrinking and free cash flow sharply down due to heavy capital expenditures on AI. Analysts remain largely bullish, with an average target price around $754 and a model suggesting a base case near $799 and a bull case up to $859. To reach $900 per share by 2026, Meta needs continued ad revenue growth, successful AI product launches, and stable operating margins, though legal risks from youth trials pose a threat. Currently trading at 14x forward earnings, Meta's valuation is low compared to peers, suggesting potential for a significant price rebound if execution goes well.

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