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Meta launches WhatsApp Plus subscription to boost revenue with $2B potential at $2.99/month.

Market News
13 May 2026
Seeking Alpha
View Source
Bullish
pluang ai news

Meta Platforms is introducing WhatsApp Plus, a premium subscription service priced at about $2.99 per month, aiming to monetize WhatsApp's 3.3 billion users. At a modest 1.5% conversion rate, this could generate around $2 billion in annual revenue with nearly 100% gross margins. While this revenue is small compared to Meta's overall income, it could increase operating income by about 2.5% and positively influence market valuation. The move reflects Meta's strategy to grow average revenue per user (ARPU) globally, though the company is also investing heavily in AI amid global uncertainties.

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