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Meta launches new $299 smart glasses with AI features, cheaper than previous models.

Others
23 Jun 2026
CNBC
View Source
Bullish
pluang ai news

Meta introduced a new line of smart glasses priced at $299, which is at least $80 cheaper than its previous entry-level second-generation Meta Ray-Ban glasses. These glasses feature new designs without Ray-Ban or Oakley branding but include a camera and personal speakers, allowing users to interact with Meta's AI for translation, recognition, and capturing photos or videos. Meta aims to dominate the smart glasses market, which it leads alongside EssilorLuxottica, and sees this as a step toward more advanced AR devices with built-in displays. Competition is increasing with companies like Google and Snap entering the space, but Meta remains focused on establishing a hardware platform for the AI era.

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