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Meta launches AI-powered Facebook search tool that could generate $10B annually, says analyst

Analyst Insights
15 Jun 2026
Forbes
View Source
Bullish
pluang ai news

Meta introduced an AI-powered search feature called AI Mode on Facebook, using its Muse Spark AI model to provide answers from public content in Groups and Reels instead of traditional search results. Morgan Stanley estimates that if the tool retains 1 billion users and monetizes 10% of daily queries, it could generate over $10 billion annually for Meta. The rollout also includes AI-assisted photo and video editing features. This move positions Meta to compete more directly with Google in search, though details on how it handles misinformation remain unclear.

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