Meta has introduced the Meta Business Agent, an AI-powered tool for businesses to handle customer inquiries, recommend products, and book appointments across WhatsApp, Messenger, and Instagram. This feature is part of a new subscription tier under Meta One, aimed at helping businesses of all sizes offer personalized, always-on customer service. Meta is expanding beyond its core advertising revenue by leveraging AI to compete with companies like OpenAI and Google. The company plans to enhance the agent's capabilities to provide real-time business insights and operational support, with a consumption-based pricing model for large businesses using WhatsApp Business Platform.
Meta has introduced its AI customer support bot, Meta Business Agent, globally on WhatsApp Business, enhancing communication for small and medium businesses. The AI can handle customer queries, recommend products, book appointments, and escalate issu...
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