Meridianbet named official UFC Fight Night Serbia partner for August 2026 event, marking UFC's Serbia debut.

Meridian Holdings Inc.'s subsidiary Meridianbet has been named the official partner of UFC Fight Night Serbia, scheduled for August 1, 2026, at Belgrade Arena. This event marks the UFC's first-ever event in Serbia, with Meridianbet as the exclusive sports-betting sponsor. The partnership includes branding inside the Octagon, marketing materials, and a digital campaign, reaching a global audience via live broadcast. This collaboration highlights Meridianbet's 25-year history in Serbia and its commitment to combat sports and community support.