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Mercedes-Benz warns 2026 auto market tougher amid high loan rates and gas prices, invests $4B in Alabama plant.

Market News
31 Mar 2026
CNBC
View Source
Neutral
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Mercedes-Benz USA CEO Adam Chamberlain said 2026 will be more challenging than expected due to high auto loan interest rates and rising gas prices. Despite these headwinds, Mercedes is investing $4 billion in its Alabama plant through 2030 to boost production and aims to increase U.S. car sales by 28%, targeting 400,000 annual sales by 2030. While tariffs have raised costs, they have not slowed sales, and new models like the GLE 53 Hybrid will be built in Alabama to support growth. The company remains cautious but optimistic about managing short-term challenges in the market.

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