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Japan's Mercari marketplace lists Shiba Inu and Dogecoin for 23M users to buy with second-hand sales.

Market News
10 Jun 2026
UToday
View Source
Bullish
pluang ai news

Japan's largest marketplace, Mercari, has integrated Shiba Inu (SHIB) and Dogecoin (DOGE) into its platform, enabling 23 million users to purchase these cryptocurrencies using money earned from selling second-hand items or bonus points. This move is supported by Coincheck's API service, Crypto as a Service (CaaS), and targets over 4 million crypto accounts on Mercari, most of which belong to new traders. The low price and high market cap of SHIB make it attractive for small, collectible investments, likened to digital pets by users. Regulatory changes, including SHIB's addition to Japan's JVCEA Green List and reduced taxes on crypto profits, have facilitated this integration, which aligns with similar moves by other Japanese e-commerce giants like Rakuten.

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