Investment
Features
FeesSafety
Academy
More
Pluang+

Mercado Libre ends its Mercado Coin crypto rewards program after four years.

Market News
31 Mar 2026
PYMNTS
View Source
Bearish
pluang ai news

Mercado Libre is discontinuing its Mercado Coin cryptocurrency, which it launched in 2022 to reward users for purchases. Starting April 17, users can no longer buy, sell, or earn rewards with Mercado Coin, though they can still sell or convert their existing tokens to fiat currency. The company did not provide a reason, but this move aligns with a broader trend of tech firms stepping back from branded digital assets. This change may impact how consumers earn crypto rewards through e-commerce platforms.

More News (MELI)

banner-footerbanner-footer

Invest & Trade with
#1 Award-Winning Investment Super App