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Meta's Alex Schultz predicts AI-human collaboration will dominate brand marketing content.

Market News
02 Jul 2026, 17:36 WIB
Business Insider
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Neutral
Meta's Alex Schultz predicts AI-human collaboration will dominate brand marketing content.

Meta's Alex Schultz, recently appointed as the company's first chief data officer, shared insights on the future use of AI in brand marketing. He identified three categories: pure AI-generated content, creators empowered by AI, and brands avoiding AI altogether. Schultz believes the largest segment will be brands and creators using AI as a tool alongside human creativity, highlighting a shift towards AI-human collaboration in marketing. This reflects broader trends in technology driving business outcomes and creative strategies in advertising.

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