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Social media is now the top channel for brand crisis discovery and response, says new Sprout Social research.

Market News
18 Jun 2026
Sprout Social
View Source
Bullish
pluang ai news

Sprout Social's 2026 research reveals social media as the primary platform where consumers first learn about brand crises and expect real-time responses. Nearly 64% of consumers prefer brands to address issues publicly on social media rather than through traditional channels. Speed of response is crucial, with 84% saying it affects their perception of the crisis. Effective social media crisis management can restore consumer trust, with over half willing to buy from a brand again after a well-handled issue. This shift highlights the importance of social media in brand reputation and crisis communication strategies.

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North American Financial 15 Split Corp declares July dividends for Class A and Preferred shares.

North American Financial 15 Split Corp declares July dividends for Class A and Preferred shares.

North American Financial 15 Split Corp announced its monthly dividend payments for July 2026, declaring $0.11335 per Class A share and $0.06250 per Preferred share. These dividends will be paid on July 10, 2026, to shareholders recorded by June 30, 2...

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US Financial 15 Split Corp declares 10% annual preferred share dividend payable July 10, 2026

US Financial 15 Split Corp declares 10% annual preferred share dividend payable July 10, 2026

US Financial 15 Split Corp announced a monthly preferred share dividend of $0.07317, equating to a 10% annual yield based on the previous month's net asset value. The dividend will be paid on July 10, 2026, to shareholders recorded as of June 30, 202...

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Canadian Life Companies Split Corp. declares July dividends for Class A and Preferred shares.

Canadian Life Companies Split Corp. declares July dividends for Class A and Preferred shares.

Canadian Life Companies Split Corp. announced monthly dividends of $0.10 per Class A share and $0.05833 per Preferred share, payable on July 10, 2026, to shareholders of record as of June 30, 2026. Since inception, Class A shares have distributed $10...

Company Fundamentals
Neutral
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Nexxen and L2 Data launch VoterMatch to enhance precision and transparency in political ad targeting.

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Nexxen and L2 Data have partnered to launch VoterMatch, a new solution that combines Nexxen's log-level data with L2's National Voter File to give political campaigns clearer insights into voter reach and ad frequency. This tool improves targeting ac...

Others
Neutral
20 minutes ago
Detroit Supplier Matchmaking Expo connects 600+ small businesses with large firms to boost US manufacturing.

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The 2026 Detroit Supplier Matchmaking Expo, organized by the U.S. Small Business Administration alongside General Motors, connected over 600 small suppliers with more than three dozen large companies and federal agencies. The event aimed to strengthe...

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