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McDonald's plans 10,000 stores in China by 2028, growing despite other brands shrinking.

Market News
07 May 2026
CNBC
View Source
Bullish
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McDonald's is expanding aggressively in China, aiming to reach 10,000 stores by 2028, up from over 7,700 by the end of 2025. This growth contrasts with other international brands like Nike and Starbucks that are reducing their presence in China. McDonald's success is driven by a mix of nostalgia, consistent quality, and affordable pricing that appeals to Chinese consumers. The brand's strategy includes reintroducing popular items like classic milkshakes and offering value combos, helping it maintain strong sales and customer loyalty in a competitive market.

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