McDonald's compiled a detailed 515-page dossier on a loyalty program customer, using years of purchase data to predict future visits, spending, and orders. The file included specific behavioral categories and product preferences, showing how the company uses AI to personalize marketing and offers. Experts highlight this as part of a broader trend of extreme personalization in retail, raising privacy concerns. The customer requested deletion of his data and plans to stop using McDonald's to test the predictions.
Burger King's US same-store sales rose 8.5% in Q2, significantly outperforming McDonald's 0.8% growth and Wendy's 7% decline. This surge follows Burger King's new strategy, including a bold ad campaign admitting past mistakes and revamping the Whoppe...
McDonald's shares have fallen about 20% from their peak due to weak comparable sales growth in the U.S. market. The company owns a significant portion of its real estate, with 56% of land and 80% of its nearly 50,000 buildings directly owned. Despite...
Invesco's High Yield Equity Dividend Achievers ETF (PEY) uses a unique strategy by selecting stocks with at least 10 years of consecutive dividend growth before filtering for high yield. This approach avoids the pitfalls of pure yield-based ETFs that...
Restaurant Brands International (QSR) is outperforming McDonald's (MCD) in earnings growth and market share gains, posting 8.5% US same-store sales growth compared to McDonald's 0.8%. Despite this, McDonald's maintains a valuation premium of over 25%...
Burger King has surpassed Wendy's in same-store sales growth, rising for five consecutive quarters while Wendy's sales have declined for six quarters. In the latest quarter, Burger King's sales grew 8.3%, while Wendy's dropped 7%, particularly strugg...
