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McDonald's shifts focus to chicken as beef prices soar, attracting more customers to poultry options.

Company Fundamentals
07 May 2026
Market Watch
View Source
Bullish
pluang ai news

McDonald's CEO Chris Kempczinski announced that the company will increase its emphasis on chicken products as consumers turn away from expensive beef. With beef prices near record highs and under government scrutiny, many fast-food customers are opting for chicken tenders and sandwiches instead. This shift presents an opportunity for McDonald's to compete more aggressively in the growing chicken market. The move reflects broader industry trends where rising beef costs drive demand for poultry alternatives.

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