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McDonald’s loses and fights to regain trademark for its 'Extra Value Meal' phrase.

Market News
23 Apr 2026
New York Post
View Source
Neutral
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McDonald’s lost the trademark rights to its 'Extra Value Meal' phrase after allowing the registration to lapse between 2023 and 2024. The US Patent and Trademark Office rejected the chain’s application twice, saying the phrase is merely descriptive of a discounted meal bundle. McDonald’s argues the phrase has acquired distinctiveness due to 30 years of use and marketing, and has refiled the trademark in 2025 tied to its meal deal relaunch. The outcome matters as the phrase is key to McDonald’s competitive meal deals driving recent US sales growth.

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