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Mattel unveils Daisy Davenport as American Girl 2027 Girl of the Year for brand's 40th anniversary

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14 May 2026
Forbes
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Bullish
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Mattel's American Girl brand, celebrating its 40th anniversary, announced Daisy Davenport as the 2027 Girl of the Year. Daisy is a soccer-loving girl facing her first summer away at Camp Gowonagin, with challenges like homesickness and new activities that teach perseverance and courage. The doll will be available in September, alongside a companion book "Daisy Davenport Saves the Day" already on sale. This marks the 25th character in the Girl of the Year line, designed to inspire confidence and individuality in young girls.

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