Mattel's 2026 growth outlook rises on new film tie-ins including Toy Story 5 and Masters of the Universe.

Jefferies has raised its 2026 sales growth forecast for Mattel to 6.6%, up from 4.5%, driven by new product lines linked to upcoming films like Toy Story 5 and Masters of the Universe. These entertainment tie-ins are expected to boost revenue and profit, with potential toy sales from Toy Story 5 estimated between $182 million and $327 million. Mattel's Challenger and Other product categories are projected to grow strongly, potentially adding six percentage points to sales growth. However, gains may be partly offset by weaker performance in other segments such as dolls.