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Match Group invests $100M in Sniffies, expanding into niche social platform for non-heterosexual men.

Company Fundamentals
27 Apr 2026
PRNewsWire
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Bullish
pluang ai news

Match Group has made a $100 million minority investment in Sniffies, a fast-growing cruising map platform for non-heterosexual men, with an option to acquire full ownership later. Sniffies, which has about 3 million monthly active users and facilitates over 20 million daily messages, offers a real-time, map-based way for men to connect. This investment aligns with Match Group's strategy to back authentic platforms with strong user engagement. Sniffies will remain independent and founder-led, using the new funding to enhance its product, expand its network, and invest in user safety.

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