Mastercard is leveraging AI to process multiple data signals in milliseconds, transforming payments from traditional Know Your Customer (KYC) methods to Know Your Agent (KYA) approaches. This shift enables real-time fraud detection and improved decision-making by analyzing behavioral patterns, geolocation, and transaction context. The company emphasizes trust, privacy, and transparency as foundations for this data-driven ecosystem. Beyond fraud prevention, AI-driven insights are also enhancing customer experience and expanding credit access for underserved consumers and small businesses. Mastercard predicts the rise of autonomous software agents in payments, requiring new models of identity verification and trust.
