Marriott launches Ask Bonvoy, a new AI-powered travel search tool in beta for Bonvoy members.

Marriott International has introduced Ask Bonvoy, a beta conversational AI search tool designed to help Marriott Bonvoy members explore about 10,000 properties worldwide more intuitively. Initially available in U.S. English on Marriott.com and mobile apps to select members, it uses natural language to deliver personalized travel options based on trip purpose and preferences. Marriott plans a full global rollout later this year, aiming to enhance travel planning with reliable, Marriott-verified data and eventually integrate loyalty points-based searches. This launch is part of Marriott's broader digital transformation and partnerships with tech companies like Google and OpenAI.