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MariMed launches 'The Nose Knows' to guide cannabis buyers using aroma, not THC levels.

Others
07 Jul 2026
GlobeNewsWire
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Bullish
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MariMed's Nature’s Heritage brand has launched 'The Nose Knows,' a consumer education campaign that helps buyers choose cannabis products based on aroma rather than THC potency. Developed with Dr. Riley Kirk, the campaign categorizes cannabis strains into six scent-based groups to simplify purchasing decisions and enhance personalized experiences. It includes in-store sensory displays and an online quiz to guide consumers. This approach aims to shift focus from THC percentage to scent, which is linked to emotional and memory centers in the brain, potentially improving user satisfaction.

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