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Ex-xAI co-founder launches River AI to build user-owned personalized AI, seeks $1B funding at $5B valuation

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10 Jun 2026
Crypto Briefing
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pluang ai news

Igor Babuschkin, former co-founder of Elon Musk's xAI, has started a new company called River AI focused on creating personalized AI systems that users can own and control. The startup is currently in talks to raise up to $1 billion at a $5 billion valuation, with General Catalyst potentially leading the round. River AI challenges the current AI model dominated by corporate-controlled systems by aiming to give users sovereignty over their AI's behavior. Although no product or technical details have been released yet, Babuschkin plans to invest $100 million of his own money, signaling strong commitment amid a competitive AI landscape.

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