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Madison Square Garden Sports Group sees growth from Knicks' playoff potential and rising franchise values

Market News
06 May 2026
Seeking Alpha
View Source
Bullish
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Madison Square Garden Sports Group (MSGS), owner of the New York Knicks and Rangers, benefits from increasing sports franchise valuations with the Knicks valued at $9.75 billion and the Rangers at $4 billion. The Knicks have the best odds in their conference to reach the NBA Finals, which could drive significant playoff revenue for MSGS, as playoff home games generate $7 million in operating profit each, far exceeding regular season profits. MSGS stock has risen 31% year-to-date, and further playoff success could boost revenue and franchise value, with potential for MSGS to spin off assets in the future.

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