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LVMH sells Marc Jacobs brand for $850M to WHP and G-III Apparel joint venture

Company Fundamentals
15 May 2026
Forbes
View Source
Neutral
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LVMH is selling its Marc Jacobs fashion brand for $850 million to a joint venture formed by WHP Global and G-III Apparel Group, each contributing $425 million and sharing 50/50 ownership. Marc Jacobs will remain as founder and creative director to maintain brand continuity. This move is part of LVMH's strategy to streamline its portfolio amid declining sales in its fashion and leather goods segment. The deal is expected to close by the end of 2026, adding Marc Jacobs to WHP's and G-III's extensive brand portfolios.

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