Lowe's offers exclusive live music perks to loyalty members via new Live Nation partnership

Lowe's has partnered with Live Nation to provide exclusive live music benefits to MyLowe's Rewards and MyLowe's Pro Rewards members. Perks include discounted kids' tickets, free lawn chair rentals for early members, and sweepstakes for free tickets. The partnership also introduces Lowe's as the presenting partner for new amphitheater tailgate experiences at select venues, enhancing fan engagement with live entertainment and food offerings. These initiatives aim to deepen customer connections and reward loyalty beyond traditional home improvement services.