Lowe's is celebrating the world's biggest soccer event with a campaign called "Epically More Messi," offering its loyalty members exclusive access to limited-edition 10-foot Lionel Messi lighted outdoor inflatables. These inflatables will be available for purchase starting May 18 online and in select stores from May 20 in 11 host cities. Lowe's also plans to create large Messi inflatable installations in key cities to engage fans and promote sign-ups for its rewards programs. Additionally, the campaign includes special social media fan experiences and collaborations with soccer broadcasters to deepen fan engagement during the tournament's final match. This initiative aims to tap into the growing soccer culture in North America and reward Lowe's most loyal customers with unique soccer-themed merchandise and experiences.
