Hengdian World Studios saw a major spike in visitors after the Chinese drama Pursuit of Jade, filmed mostly at the studio, topped international streaming charts and search volumes in 15 countries. During the May holiday, over 80,000 tourists visited the show's filming locations, with many engaging in immersive experiences like fan shrines and costume play. Hengdian, known as China's Hollywood, benefits from this screen tourism as it offers permanent sets and services catering to international visitors, boosting its profile as a unique travel destination tied to popular Chinese dramas.
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