LG Electronics has developed a blockchain-based advertising platform using Arbitrum's layer-2 Ethereum protocol to enable faster, cheaper transactions. This platform creates a shared database for advertisers and publishers to track ad interactions and automate the ad-selling process, improving efficiency. LG piloted the system with a Japanese ad agency and plans to launch it commercially later this year. The move reflects a growing trend of major companies adopting blockchain to enhance business operations beyond finance.
Robinhood Chain, an Ethereum Layer 2 network, generated about $843,000 in user fees but paid only around $1,600 to Ethereum for settlement and data availability. This large revenue gap has reignited debate on how much value Ethereum captures from Lay...
On July 16, 92.65 million ARB tokens worth about $8.53 million will be unlocked, representing 1.65% of the circulating supply. These tokens will be split between the Arbitrum team, advisors, and investors. Despite the unlock, ARB's price has recently...
On July 13, DeXe (DEXE), a decentralized asset management platform, surged 27.29% to $48.54, making it the top gainer among altcoins. This rise highlights growing investor interest in innovative trading and investment platforms. Meanwhile, other altc...
This week, geopolitical tensions in the Middle East caused a brief risk-off sentiment in the crypto market, pushing Bitcoin and altcoins lower before Bitcoin stabilized above $63,000. Protocol-based altcoins like DeXe (up 73%), Arbitrum (up 20%), and...
DeXe (DEXE) surged 7.04% to $38.16, topping the altcoin gainers due to recent improvements in its governance model, pushing its market cap to $1.78 billion. Other notable gainers include Arbitrum, Uniswap, Worldcoin, and Aave, each rising between 4% ...
