Brokerages launch teen investment accounts to build early investor relationships amid rising competition.

Major brokerage firms like Charles Schwab and Fidelity are introducing investment accounts for teenagers to attract younger investors earlier. This move is driven by competition from mobile-first platforms like Robinhood, which appeal to millennials and Gen Z. Experts highlight that starting to invest at a younger age can significantly increase retirement savings, but caution that education is essential to avoid risky trading behaviors. The trend reflects a broader cultural shift toward financial literacy and early market exposure among youth.