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Omnicom Media leads global media market with $107.3B billings; OMD tops agency ranking at $35.1B.

Market News
29 Jul 2026
PRNewsWire
View Source
Bullish
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Omnicom Media has become the largest global media management network with $107.3 billion in billings, holding a 30.1% share of the global media agency market after integrating Omnicom and IPG's media operations. OMD, part of Omnicom Media, remains the world's largest individual media network with $35.1 billion in activity volume and leads key regions including North America and EMEA. The network's growth is supported by advanced AI capabilities, data assets, and strong new business wins totaling over $3 billion this year. This leadership position highlights Omnicom Media's scale and technological edge, positioning it for continued growth and client success.

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