Coca-Cola launches "JUMP," its first Chinese-language anthem for the 2026 FIFA World Cup, blending rock and traditional Chinese music.

Coca-Cola has released "JUMP," the official anthem for the 2026 FIFA World Cup, produced with Tencent Music Entertainment. This anthem is notable as Coca-Cola's first Chinese-language World Cup song in 12 years, featuring a fusion of rock elements and traditional Chinese instruments like the pipa and erhu. Performed by Liu Yuning and J. Balvin, the song symbolizes cultural pride and global unity, aiming to connect fans worldwide through music during the tournament. The anthem highlights China's cultural heritage on the global stage and will be featured across major music platforms.