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ASOS profits jump 50% as turnaround gains momentum despite sales pressure

Company Fundamentals
25 Mar 2026
Proactive Investors
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Bullish
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ASOS PLC reported a nearly 50% increase in underlying profits (EBITDA) for the first half of its financial year, driven by a higher gross margin of 48.5%, lower return rates, and tighter cost control. Although total goods sold fell 9% year-on-year, this decline is an improvement from the previous year's 12% drop. The ASOS World loyalty scheme has grown to 3.5 million UK members and is expanding to the US, Germany, and Austria. The company maintains its full-year profit guidance of £150 million to £180 million, signaling confidence in ongoing sustainable, profitable growth.

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