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KT&G launches ESSE brand at Istanbul Airport duty-free, expanding global reach in key market

Others
09 Aug 2026
PRNewsWire
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Bullish
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KT&G has introduced its ESSE cigarette brand at the duty-free shops of Istanbul Airport, one of the world's largest duty-free markets and a major global aviation hub. ESSE, a leading global super-slim cigarette brand available in over 90 countries, recorded about USD 770 million in sales last year. This expansion follows KT&G's earlier entry into Turkey's Antalya Airport duty-free market and aims to strengthen its presence among international travelers. KT&G plans to continue growing its global duty-free distribution to boost brand influence and competitiveness worldwide.

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